Packaging is a rather "cosmetic" device that, while it primarily seeks to securely wrap and hold the product, also imparts an arresting appeal to a product’s ‘personality’ by ensuring beautiful looks. Product coding by the same token, is the ‘bio – data’ of a product, with regard to vital details such as Mfg. date, Batch No., Expiry date (use before….) M.R.P, Mfg. License no. etc.
Moreover, package coding is integral, or rather indispensable to packaging in that, it is mandatory that the data covering the above details and more, as the case may be, is printed on the body of the package (and also on each and every label pasted on the bottles or cans or containers etc. in a carton), in view of greater consumer awareness and stringent government regulations, so that a product acquires legitimacy and becomes eligible to occupy its ‘rightful’ place on the shelf. And TIJ technology is a veritable boon to package - coding, especially in terms of the ‘package’ of advantages it offers. Indeed, so much so that it leaves nothing to be desired.